Retention Marketing Manager
TAB-18035
Seniority:
Senior
Team:
Retention
Location:
Armenia (Yerevan), Azerbaijan, Cyprus (Limassol), Kazakhstan (Almaty), Poland (Warsaw), Uzbekistan
Segment:
PIN-UP.BUSINESS
Requirements
- Gambling experience is mandatory;
- Experience in drafting and conducting marketing activities for player retention and return;
- Knowledge of the basic mechanics of bonuses, tournaments, lotteries, daily quests;
- Ability to calculate the economy of a promos, bonuses, tournaments, daily quests;
- Experience with client segmentation, preferably RFM;
- Knowledge of marketing and niche metrics: CvR, Margin, LTV, ARPU, RR, CR, GGR, NGR, etc.;
- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
- Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio;
- Knowledge of market and competitor analysis methods, as well as own product;
- Analytical mindset;
- Creativity.
Will be plus
- Knowledge of the main providers and manufacturers of games and slots;
- Understanding the coefficients in rates, and how they are calculated;
- Possession of information about the types of sports that constantly appear in the lines (names of teams, clubs, top athletes).
Responsibilities
- Monthly planning and drafting of marketing campaigns;
- Organization of promotions, draws, and other activities to retain and return players;
- Analytics of conducted promotions and calculation of ROMI;
- Creation and outlining of mechanics for new promotions, preparation of technical specifications for developers (product and marketing admin panel);
- Ensuring regular communication with the player via SMS, Email, messengers, push notifications and social networks;
- Setting up trigger chains;
- Communication with the team to develop a general strategy (ensuring regular communication with the player by means of SMS, email, instant messengers, cannon, social networks);
- Setting tasks to employees of their direction to prepare and implement these communications;
- Implementation of the overall brand strategy in defined GEO;
- Expenditure planning and reporting;
- Analysis of the market and competitors.
Our benefits to you
- An exciting and challenging job in a fast-growing product ecosystem, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc.;
- Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
- Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
- Laptop & all necessary equipment for work according to the ecosystem standards;
- Paid vacations, personal events days, days off;
- Paid sick leave;
- Medical insurance;
- Referral program — enjoy cooperation with your colleagues and get the bonus;
- Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
- Free internal English courses;
- Sport Benefit;
- Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc.;
- Company events, team buildings.
Do you want to fulfill your dream?
Take your career to the next level with PIN-UP.
Сreate trends, don’t follow them!