Kate Romanenko: mastering the game, from B2B to B2C

Kate Romanenko, Head of Gaming at PIN-UP Global, appeared on episode #186 of the NEXT.io Podcast. With over 8 years of experience in both B2C and B2B iGaming, Kate provided valuable insights for game suppliers and industry professionals.

Kate discusses the differences between B2B and B2C, essential traits for B2B Account Managers, and effective strategies for capturing Account Managers’ attention. She also offers best practices for outreach and managing numerous accounts.

In the podcast, Kate discussed:

• The differences between B2B and B2C, essential traits for B2B Account Managers, and effective strategies for capturing Account Managers’ attention. She also offers best practices for outreach and managing numerous accounts.
• About the challenges of establishing a new game studio and the process of integrating new games into a portfolio. Kate reveals what drives game success and shares tips on growing your accounts.
• The principles behind PIN-UP’s success and the importance of building strong industry relationships.

Listen to the full episode here.