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PIN-UP Foundation has helped over 15 thousand Ukrainians

Over the entire period of its activity, 15 thousand Ukrainians in more than 100 settlements of Ukraine have received assistance from PIN-UP Foundation.

 Since the beginning of the full-scale war in Ukraine, Marina Ilyina, the owner of the PIN-UP brand, has founded PIN-UP Foundation, a charity foundation whose volunteers help Ukrainians on a daily basis. During the period of its activity, the foundation’s volunteers delivered food and medicines to communities in different regions of Ukraine, carried out a humanitarian mission to Kherson immediately after the explosion of the Kakhovka hydroelectric power station, and launched the LINE-UP humanitarian project to deliver essential goods to frontline cities. The Foundation helped to evacuate Ukrainians abroad, regularly provides various assistance to the city of Kharkiv, repairs and equips children’s centers, and installs stationary shelters in cities.

 PIN-UP Foundation continues to stand by Ukrainians and help them, because today, more than ever, we need to be united and strong. Every assistance, every action and word is our faith in the victory and future of Ukraine. The Foundation will continue its charitable mission, Marina Ilina, President of PIN-UP Foundation, commented.

 In total, PIN-UP Foundation has provided assistance to 15 thousand Ukrainians from more than 100 settlements in Donetsk, Luhansk, Kharkiv, Kherson, Mykolaiv and Zaporizhzhia regions. The foundation’s volunteers delivered more than 200 tons of essential products to the communities. In total, the foundation donated UAH 52 million to charity.

 Humanitarian assistance

  • PIN-UP Foundation provided 80 tons of food, medicines and children’s goods to IDPs who lost their homes due to the hostilities and settled in communities in Donetsk, Zaporizhzhia, Mykolaiv and Kherson regions.
  • As part of the LINE-UP project, launched in April 2023, the foundation’s volunteers made more than 108 humanitarian trips to 71 settlements in the frontline areas of Kharkiv, Donetsk, and Luhansk oblasts. In total, they delivered 100 tons of essential goods (food, medicines, household chemicals, baby sets) to the communities. The Foundation continues to receive requests for assistance, and the LINE-UP project is working.
  • The Foundation’s volunteers took part in a rescue mission after the explosion of the Kakhovka hydroelectric power station. The team provided Kherson residents with essential goods (10 tons of water, medicines, 5 tons of animal feed, food, hygiene products, life jackets, mattresses, pillows, blankets, inflatable boats, motors, and other necessary items) and provided various assistance to people throughout the week.

 Assistance to medical facilities

The Foundation helped the Feofania Clinical Hospital in Kyiv by purchasing and delivering medicines and hygiene materials for the hospital’s medical staff and patients.

 Evacuation of Ukrainians to Europe

The Foundation has three times provided financial support for the transportation to Germany of Ukrainian families from Donetsk, Kharkiv, and Mykolaiv regions who suffered from the hostilities and lost their homes in Ukraine. In total, 90 Ukrainians have been transported to Europe with the Foundation’s assistance.

Assistance for Kharkiv

  • The Foundation purchased a powerful Aksa generator, which helped to ensure stable and uninterrupted operation of the Kharkiv Metro during the power outage, as well as two diesel generators for the city’s boiler houses, which provide heat to four residential buildings, a hostel and a college.
  • PIN-UP Foundation purchased the necessary equipment for five heating points in Kharkiv – 10 generators, 10 stoves, 10 convectors, 25 spotlights, 10 heat pads, 10 thermopots, and five first aid kits.
  • PIN-UP Foundation contributed to the restoration of the facade of the Kharkiv architectural monument (Ukraine Cinema and Concert Hall), which was damaged by shelling.

Assistance for children

  • In Dnipro, the Foundation provided furniture to the HAB, created to support and develop children going through a difficult period of war. In particular, the children’s space received desks for classrooms, magnetic marker boards, easels and stationery for painting on canvases, ottomans for the play area, cinema, trainings, and outings, as well as tables and shelves to equip the area for teachers and volunteers working in the HAB. From now on, children can engage in fine arts, learn English, dance and karate, and receive psychological support.
  • PIN-UP Foundation in cooperation with TulSun Foundation prepared the Fastiv Training and Rehabilitation Center, where 172 children with disabilities study, for the winter. The facade of the building was completely insulated and the windows were replaced with new ones. This provided the center’s pupils with warmth and improved their learning environment.
  • The Foundation’s volunteers delivered 4,561 New Year’s gifts for children to 39 frontline settlements in Donetsk and Kharkiv oblasts.


PIN-UP Foundation provided stationary shelters to the city of Kherson and the village of Tsyrkuny in Kharkiv region. During air raid alerts, local residents can use these shelters for their own safety.

PIN-UP Foundation is a charitable foundation that brings together volunteers, professionals, non-governmental organizations and the international community who share common values and strive for development of Ukraine. The foundation’s programs are aimed at supporting socially vulnerable groups, developing education, sports, healthcare and helping to rebuild the country.

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