Anti-fraud tools – an innovative approach to combating fraud from PIN-UP.TECH

The iGaming industry is considered to be one of the fastest growing spheres. Operators use advanced technologies and set trends for the whole IT community.

The anti-fraud tools project created by PIN-UP.TECH team is a testimony to it. This unique product has a specific approach that combines traditional mechanics and machine learning to ensure high accuracy in fraud prevention.

According to Vladimir Todurov, chief analytics officer, the team managed to develop a product that meets all the requirements of the time and industry trends, incorporating advanced technologies to achieve high efficiency and reliability.

In addition to standard linear scoring policies, it actively uses neural networks and machine learning to improve the quality of risk assessment. Now, thanks to the investigations module, in just a few clicks it will be possible to assess the links between any objects in the system, be it players, partners, payment methods, promo codes, IP addresses and much more.

Anti-fraud tools allow reducing decision-making time. You no longer need to export various tables and analyze data manually to understand the scope of a fraud case, just 5-7 clicks to visualize all connections in the system.
Vladimir Todurov also does not rule out the possibility of the product going beyond the ecosystem: “The PIN-UP.TECH team plans to initially cover the needs of PIN-UP Global, as the specific nature of the department is to support all areas of operational activities – from payment systems to affiliate program.“

After understanding that the tool fully satisfies the internal customer, we will enter the external market as well. I believe we are capable of building a competitive product, and our end-to-end expertise in iGaming allows us to speak the same language with potential B2B customers.

The full version of the article is available on Next.io