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Retention Marketing Manager
Senior
Ukraine, Armenia, Cyprus, Poland, All
TACRMR-18887
- Gambling experience is mandatory;
- Experience working with VIP segment of players;
- Experience in drafting and conducting marketing activities for VIP player retention and return;
- Ability to calculate the economy of a share, bonus, tournament;
- Experience with client segmentation;
- Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc.;
- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
- Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio;
- Knowledge of market and competitor analysis methods, as well as own product;
- Analytical mindset;
- Creativity.
- Monthly planning and compilation of marketing activities for VIP players segment;
- Organization of promotions, raffles, and other activities to retain and return the player;
- Calculation of predictions, analytics of held actions;
- Creation and registration of mechanics of new shares, compilation of business requirements for developers (product and marketing);
- Communication with the team to develop a general strategy;
- Management of expenditure planning and reporting;
- Analysis of the market and competitors;
- Setting tasks for the employees of their department.
- 🍀An exciting and challenging job in a fast-growing product ecosystem, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;
- 🤝Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
- 📍Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan – work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
- 🧑💻Laptop & all necessary equipment for work according to the ecosystem standards;
- 🏖Paid vacations, personal events days, days off;
- 🫖Paid sick leave;
- 👨⚕Medical insurance;
- 💵Referral program — enjoy cooperation with your colleagues and get a bonus;
- 📚Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
- 🗣Free internal English courses;
- 🤸♀Sport benefit ;
- 🦄Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc;
- 🎳Company events, team buildings.
— Do you want to fulfill your dream? Take your career to the next level with PIN-UP — create trends, don’t follow them.
Oksana Izmailova
CHRD PIN-UP GLOBAL