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PPC Manager
Middle
All, Armenia, Azerbaijan, Cyprus, Georgia, Kazakhstan, Poland, Portugal, Romania, Serbia, Turkey, Ukraine, Uzbekistan
Remote
TAA-18872
- 2-plus-year of successful proven experience with Google Ads in the iGaming (Gambling&Betting) field in Direct Advertiser/Media Buying Team MUST HAVE
- Ability to effectively manage large advertising Budgets (from $30,000 per month)
- Availability of successful cases in the gambling niche in the CIS/Latam markets
- Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.)
- Experience in working with Antidetect Browser and Tracking Systems
- High-level understanding of all Google advertising products (Google Analytics, Google Tag Manager, Google Optimize, etc.)
- Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Zeus Track, etc.)
- Experience with auto-bidding systems and automation of work with Google Ads (Shopstory, Ideagen, etc.)
- Ability to collect test results (advertising), draw conclusions and suggestions for further actions
- Experience in А/B testing
- Experience with a lot of traffic, ability to work with a large array of information
- English – B1 and above
- Availability of an up-to-date Google Ads Certificate
- Experience in UAC/GDN
- Experience in other Search Traffic Sources (Yandex Direct, Microsoft Ads, Yahoo Ads, etc.)
- Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc.)
- Understanding technical conversion tracking and postback setup
- High level of structure and responsibility
- Strong analytical mindset
- Stress resistance
- Calm character
- Adequacy and purposefulness
- Ability to multitask
- Ability to form work requests
- Creating, setting up and optimising Search Engine Advertising Campaigns in Google Ads to attract new players to the Product
- Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results
- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation
- Setting the Terms of Reference for the necessary promotional materials;
- Competent budget management
- Together with the team, the formation of media strategies, calculation of the KPI funnel
- Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them
- Regular reporting on performance and profit
- Market and Competitor Analysis
- Planning and calculation of Traffic Streams
- Finding new ad launch strategies and fresh funnels
- _________________________________________________________
- OUR BENEFITS FOR YOU:
- An exciting and challenging job in a fast-growing product ecosystem, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc;
- Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
- Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
- Laptop & all necessary equipment for work according to the ecosystem standards;
- Paid vacations, personal events days, days off;
- Paid sick leave;
- Medical insurance;
- Referral program enjoy cooperation with your colleagues and get the bonus;
- Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
- Free internal English courses after Probation period;
- Sport Benefit;
- Multiple internal activities: online platform with newsletters, quests, gamification and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc;
- Company events, team buildings.
- Octo Browser/Multilogin
- Keitaro
- Soax Proxy
- HTML
- Adspect/Palladium/Zeus Track
- Tableau
- An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc.
- Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day
- Laptop & all necessary equipment for work according to the holding standards
- Paid vacations, personal events days, days off
- Paid sick leave
- Medical insurance
- Referral program enjoy cooperation with your colleagues and get the bonus
- Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy
- Free internal English courses
- Sport Benefit
- Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc.
- Company events, team buildings

— Do you want to fulfill your dream? Take your career to the next level with PIN-UP — create trends, don’t follow them.
Oksana Izmailova
CHRD PIN-UP GLOBAL