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Performance Marketing Manager
Senior
All
Mixed
TAB-21169
- 3+ years of experience in PR or communications with a focus on B2B fintech, crypto, or digital banking;
- English Upper Intermediate or higher;
- Proven track record of launching international PR campaigns;
- Hands-on experience working with global and niche media outlets (e.g., The Paypers, Cointelegraph, CryptoDaily).
- High ethical standards and professional communication with media, partners, and top management;
- Ability to adapt tone and style across audiences (crypto enthusiasts to technical candidates);
- Strategic thinking;
- Strong time management;
- Structured and systematic approach;
- Ability to build processes from the ground up;
- Creativity.
- Develop and implement a PR strategy for the B2B fintech direction (crypto payments, White Label solutions, Pay Partners);
- Lead international market expansion: media funnel creation, reputation groundwork, and key messaging;
- Build a communications system with media, influencers, and opinion leaders in fintech, Web3, and crypto payments;
- Develop a media plan including publication schedules, special projects, and thought leadership campaigns;
- Collaborate with niche media outlets (e.g., Cointelegraph, CryptoNews, The Paypers);
- Prepare speeches, presentations, and materials for conferences and expos;
- Support sales and partnership strategies through PR (LeadGen, BizDev, Affiliate), including product launches;
- Create internal and external communication guidelines, FAQs, and fact sheets.
- 🍀An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;
- 🤝Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
- 📍Beautiful offices in Kyiv, Warsaw, Limassol, Yerevan – work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
- 🧑💻Laptop & all necessary equipment for work according to the holding standards;
- 🏖Paid vacations, personal events days, days off;
- 🫖Paid sick leave;
- 👨⚕Medical insurance;
- 💵Referral program — enjoy cooperation with your colleagues and get a bonus;
- 📚Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
- 🗣Free internal English courses;
- 🤸♀Sport benefit;
- 🦄Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc;
- 🎳Company events, team buildings.

— Do you want to fulfill your dream? Take your career to the next level with PIN-UP — create trends, don’t follow them.
Oksana Izmailova
CHRD PIN-UP GLOBAL