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Performance Marketing Manager
Senior
All
Mixed
TAB-21171
- 3+ years of experience in PR, HR communications, or recruitment marketing;
- English Upper Intermediate or higher;
- Experience in building employer branding strategies or leading public hiring campaigns;
- Published work in HR or industry-specific media (e.g., Gambling Insider, GPWA, AIN, etc.);
- Practical knowledge of working with Telegram channels, influencers, and recruiting communities.
- Understanding of the iGaming industry, affiliate market, and arbitrage community;
- A portfolio of EVP development or external HR brand building cases;
- Experience executing PR campaigns across global markets.
- High ethical standards and professional communication with media, partners, and top management;
- Ability to adapt tone and style across audiences (crypto enthusiasts to technical candidates);
- Strategic thinking;
- Strong time management;
- Structured and systematic approach;
- Ability to build processes from the ground up;
- Creativity.
- Build an external employer branding PR strategy within the iGaming sector;
- Create strong public media presence;
- Manage PR campaigns aimed at attracting relevant talent (team leads, seniors, experts);
- Grow presence in Telegram/LinkedIn/Web3 communities via KOLs, announcements, and integrations;
- Prepare texts, brochures, guidelines, and HR marketing presentations;
- Collaborate with recruiters, HR, and marketing teams to align on shared KPIs;
- Leverage industry events (SiGMA, iGB, SBC) for employer brand promotion;
- Communicate with niche, specialized media outlets (Affiliate Valley, Gambling Insider, GPWA, etc.).
- 🍀An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;
- 🤝Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
- 📍Beautiful offices in Kyiv, Warsaw, Limassol, Yerevan – work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
- 🧑💻Laptop & all necessary equipment for work according to the holding standards;
- 🏖Paid vacations, personal events days, days off;
- 🫖Paid sick leave;
- 👨⚕Medical insurance;
- 💵Referral program — enjoy cooperation with your colleagues and get a bonus;
- 📚Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
- 🗣Free internal English courses;
- 🤸♀Sport benefit;
- 🦄Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc;
- 🎳Company events, team buildings.

— Do you want to fulfill your dream? Take your career to the next level with PIN-UP — create trends, don’t follow them.
Oksana Izmailova
CHRD PIN-UP GLOBAL