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Media Buyer Lead
Team Lead
All, Poland, Ukraine
TAA-18180
- 2+years of successful proven experience with Facebook in the iGaming;
- Ability to effectively manage large advertising budgets;
- Availability of successful cases in the gambling niche in the CIS/Latam markets;
- Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.);
- Experience in working with Antidetect Browser and Tracking Systems;
- A high-level understanding of how the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods);
- Ability to moderate creatives and links on the previously mentioned platforms;
- Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.)
- Ability to collect test results (advertising), draw conclusions and suggestions for further actions;
- Ability to analyze and optimize your advertising campaigns to achieve specified KPIs.
- Experience in А/B testing;
- Experience with a lot of traffic, ability to work with a large array of information;
- English – B1 and above.
- Experience in other Search Traffic Sources (TikTok, BigoAds, Kwai, etc.)
- Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc.)
- High level of structure and responsibility;
- Strong analytical mindset;
- Stress resistance;
- Calm character;
- Adequacy and purposefulness;
- Ability to multitask;
- Ability to form work requests.
- Creating, setting up and optimization advertising campaigns on Facebook and Instagram platforms to attract new players to the Product;
- Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results;
- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation;
- Setting the Terms of Reference for the necessary promotional materials;
- Competent budget management;
- Together with the team, the formation of media strategies, calculation of the KPI funnel;
- Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them;
- Regular reporting on performance and profit;
- Market and Competitor Analysis;
- Planning and calculation of Traffic Streams.
- GoLogin/AdsPower/Dolphin;
- Keitaro;
- Proxy;
- PWA app;
- Android/IOS webview;
- Auto-fill accounts Nooklz/FBtool/Dolphin;
- Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps;
- Tableau.
- An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and other;
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
- Modern corporate equipment based on macOS or Windows and additional equipment are provided;
- Paid vacations, sick leave, personal events days, days off;
- Corporate health insurance program;
- Referral program enjoy cooperation with your colleagues and get the bonus;
- Educational programs: regular internal training, compensation for external education, attendance of specialized global conferences;
- Rewards program for mentoring and coaching colleagues;
- Multiple internal activities: online platform for employees with quests, gamification and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc;
- Company events, team buildings.
— Do you want to fulfill your dream? Take your career to the next level with PIN-UP — create trends, don’t follow them.
Oksana Izmailova
CHRD PIN-UP GLOBAL