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Influencer Marketing Manager
Middle
All
Remote
TAA-18863
- 2+ years of experience in influencer marketing or a related field (preferably in the iGaming industry);
- Deep knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and influencer marketing trends;
- Strong understanding of digital marketing metrics and KPIs (CPM, CTR, CPC, CPA, etc.);
- Proven ability to run influencer campaigns from ideation to execution;
- Proficiency in Excel (advanced skills for reporting and analysis);
- Experience with influencer outreach, negotiation, and collaboration;
- Experience in working with content creation teams and managing influencer-generated content;
- Experience in working with basic campaign analytics tools and drawing actionable insights from data;
- Ability to manage multiple influencer relationships and campaigns simultaneously;
- English language skills (B2 level or higher), Spanish or French will be a plus.
- Experience with influencer research and performance analysis tools;
- Familiarity with the iGaming sector and its unique marketing requirements;
- Experience with affiliate marketing platforms and networks;
- Basic experience in campaign optimisation and A/B testing;
- Experience in working with BI tools for deeper campaign analysis and reporting.
- Communication skills, strong ability to listen, ask insightful questions, and effectively address objections from partners;
- Empathy Demonstrate deep understanding of partners' needs and emotions, striving to find solutions that satisfy all parties;
- Strategic thinking Ability to plan long-term partnerships and marketing strategies that align with company goals;
- Analytical thinking Ability to deeply analyze data, generate insights, and optimize campaigns based on findings;
- Curiosity and continuous learning A proactive approach to staying up to date with industry trends and applying new knowledge;
- Leadership and initiative Ability to take ownership and responsibility, demonstrating proactive problem-solving;
- Stress resistance Maintaining high performance under pressure, with the ability to meet deadlines and deliver results;
- Emotional intelligence Understanding and managing your own emotions and those of others, fostering positive relationships and effective
- collaboration;
- Adaptability and flexibility Willingness to pivot strategies when market conditions change, and ability to thrive in a fast-moving environment;
- Proactive learning Constantly seeking new opportunities for professional growth, both in the industry and in marketing techniques.
- Identify and connect with influencers across various social media platforms and networks in assigned markets;
- Build and maintain relationships with influencers, ambassadors, and agencies to ensure strong, long-term partnerships;
- Collaborate with the design and content teams to create and optimize promotional materials and ensure they meet campaign goals;
- Work with legal and finance teams to manage contracts, payments, and ensure compliance with relevant regulations;
- Formulate media strategies and calculate KPIs to measure campaign performance and optimize results;
- Generate creative ideas for influencer campaigns and develop detailed concepts (scripts, collaboration proposals);
- Coordinate content approval before and after publication to ensure quality and compliance with brand guidelines;
- Run A/B tests to continuously improve campaign strategies and performance
- Report on campaign performance, providing insights, and making data-driven recommendations for optimization;
- Monitor and analyze market trends and competitor activities to stay informed and adjust strategies accordingly;
- Track and achieve personal goals and KPIs, collaborate with the team to ensure overall campaign success.
- Tableau – for data analysis and performance monitoring;
- Internal Admin Panel – for campaign tracking, statistics, and influencer performance analytics;
- Jira & Confluence – for task and documentation management;
- Keitaro – for traffic tracking and analytics;
- Influencer discovery tools – platforms and services for identifying, evaluating, and managing influencers (e.g., Modash, Heepsy, HypeAuditor, etc.).
- An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc.;
- Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
- Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
- Laptop & all necessary equipment for work according to the holding standards;
- Paid vacations, personal events days, days off;
- Paid sick leave;
- Medical insurance;
- Referral program enjoy cooperation with your colleagues and get the bonus;
- Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
- Free internal English courses;
- Sport Benefit;
- Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc.;
- Company events, team buildings.

— Do you want to fulfill your dream? Take your career to the next level with PIN-UP — create trends, don’t follow them.
Oksana Izmailova
CHRD PIN-UP GLOBAL